ARVADA, Colo. – March 31, 2025 – Climb Credit Union was among 180 credit unions nationwide named as winners of the prestigious Diamond Award – the America’s Credit Union’s Marketing, PR & Development Council’s annual competition for marketing excellence.
Climb CU received the following awards:
- Video Non-Commercial-Single (Category’s Best) | Climb Brand Story Video
- One-Time Event (Category’s Best) | A Brand Reveal Event to Inspire
- Website (Category’s Best) | Elevating the Member Experience with Bold Branding and User-Centric Design
- Logos (Category’s Best) | Climb Credit Union Logo
- Email-Single or Series (Category’s Best) | Seamlessly Onboarding Indirect Loan Members Through Automated Engagement
- Credit, Debit, and ATM Card Designs | Climb’s Vertical Leap in Card Designs
- Digital Advertising | Brand Launch Umbrella Campaign
These awards are a testament to Climb CU’s commitment to excellence in credit union marketing and member engagement. Credit unions, advertising agencies, and associations submitted over 1,400 entries for the prestigious awards. In all, 180 organizations from 42 states were selected as winners.
Climb Credit Union recently underwent a transformative rebranding from Sooper Credit Union, marking a new chapter in its journey to better serve members and communities. These awards underscore the success of that transformation and the innovative marketing efforts that have strengthened connections and deepened relationships with members, reinforcing that they never have to navigate their financial journey alone.
"We are deeply honored to receive this recognition," said Carrie Langgard, President/CEO at Climb Credit Union. "These awards are a reflection of our unwavering dedication to our members and our commitment to delivering financial solutions that empower and uplift. It also highlights the passion and creativity of our team and partners who have played an integral role in ensuring our members feel supported every step of the way."
"We are truly thrilled to celebrate Climb Credit Union and the other Diamond Award winners with such a prestigious recognition," said Lesli Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry."
Many of these awards were made possible through the collaboration and expertise of its incredible partners, including Strum Agency, Finien, and LKCS. Their creativity and strategic guidance have been instrumental in bringing the Climb brand to life and creating meaningful connections with members and the community.
For more than 30 years, the Diamond Awards have celebrated excellence in credit union marketing. Visit climbcu.org for more information about Climb Credit Union and its commitment to serving members.
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About Climb Credit Union
Climb Credit Union is a not-for-profit financial institution with nearly $680 million in assets and is dedicated to empowering nearly 40,000 members with a comprehensive suite of financial services, including savings and checking accounts, loans, and mortgages. We are committed to fostering financial well-being and community growth through our five branches located in Arvada, Aurora, Colorado Springs, Grand Junction, and Lakewood. As part of the CO-OP Network, Climb Credit Union extends its reach beyond Colorado, offering members nationwide access to their accounts at over 5,600 Shared Branches and nearly 30,000 fee-free ATMs. For more information on how Climb Credit Union can support your financial journey, visit climbcu.org.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than 140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
